33 SOUTH RACING is an elite Australian team consisting of World Champion and Olympic sailors, racing in the world’s most extreme, most exciting and most-followed yachting events: The Extreme Sailing Series. Read on to find out more about our followers, clients and successful brand building partnerships.
Fans and followers of sailing are highly loyal and passionate towards the brands that support their sport and teams. Nearly all sailing fans have sailed themselves at some point, resulting in high engagement in the boats, race results and teams. These fans are more likely to buy from brands associated with sailing compared to fans of other sports. For example most fans who attend Extreme events are wearing a piece of clothing from one of 5 top sailing apparel brands.
The Extreme Sailing Series audience are well educated and well travelled. This makes them extremely good networkers, both socially and at work. Others look to them for fashion, automobile, technology and finance recommendations. They will follow events like America’s Cup, Formula 1 Grand Prix and The Extreme Sailing Series from beginning to end, consuming across all types of media on multiple devices.
It’s not just the Danish Royals who love sailing on Sydney Harbour… business owners, high earners and white collar make up almost all of The Extreme Sailing Series audience. With disposable incomes and the means to travel to events puts them in the same target market as high end consumer brands. This demographic are avid users of electronics and are very digitally connected.