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33SR News

How to leverage a sports sponsorship over 3 years
  • sailing, elite, australian, partnership, sponsorship: Joshuadadourchant@gmail.com
  • sailing, elite, australian, partnership, sponsorship: Jul 27,2016
  • sailing, elite, australian, partnership, sponsorship: 0

As part of  securing a commercial partnership with a sporting team, brand marketing teams must negotiate to decide which activities and sports properties should be leveraged, and when. Like any good business plan, a sponsorship activity plan should be created as an annual calendar, to make the most out of every event or potential piece…

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7 reasons why The Extreme Sailing Series is the ultimate fan experience.
  • sailing, elite, australian, partnership, sponsorship: Joshuadadourchant@gmail.com
  • sailing, elite, australian, partnership, sponsorship: Jun 29,2016
  • sailing, elite, australian, partnership, sponsorship: 0
7 reasons why The Extreme Sailing Series is the ultimate fan experience.

As the Wimbledon of Sailing events – this high tech series takes puts fans first when it comes to access, entertainment and racing. Just ask the 350,000 live fans who engaged in some way in the 2015 series. Here are the Top 7 reasons why the Extreme Sailing Series is the ultimate fan experience: The boats…

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Skipper Katie Spithill shares her tips for running the team and a family.
  • sailing, elite, australian, partnership, sponsorship: Joshuadadourchant@gmail.com
  • sailing, elite, australian, partnership, sponsorship: Jun 20,2016
  • sailing, elite, australian, partnership, sponsorship: 0
Skipper Katie Spithill shares her tips for running the team and a family.

Skipper of Extreme Sailing team 33 South Racing has been busy running one of Sydney’s biggest Yacht Clubs and being a Mum to daughter Chloe, but we managed to catch her for five minutes for a Q&A on pro sailing and life! Q: Your travel tips for anyone heading overseas to sail? A: Allow extra…

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We caught up with 33 South Racing team powerhouse Henry Kernot and grabbed his tips for travelling, living and sailing around the world.
  • sailing, elite, australian, partnership, sponsorship: Joshuadadourchant@gmail.com
  • sailing, elite, australian, partnership, sponsorship: May 23,2016
  • sailing, elite, australian, partnership, sponsorship: 0

What is your mantra for packing for a trip? Pack light – you never need as much as you can fit in your bag, you always end up wearing the same two T-shirts anyway, plus it’s much easier to get around. What fitness are you doing at the moment? I cycle, swim, box, and I’m…

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8 fan engagement activations that actually engaged fans!
  • sailing, elite, australian, partnership, sponsorship: Joshuadadourchant@gmail.com
  • sailing, elite, australian, partnership, sponsorship: May 19,2016
  • sailing, elite, australian, partnership, sponsorship: 0
  • sailing, elite, australian, partnership, sponsorship:
8 fan engagement activations that actually engaged fans!

The best forms of fan engagement by sporting organisations are the ones that surprise and delight the fans, don’t cost the fan anything for a memorable experience and include every fan no matter their demographic. Some teams really know how to engage their fans and boost their brand, and we’ve pulled together our Top 8:…

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The most effective ways to measure sponsorship value
The most effective ways to measure sponsorship value

How do you really know where your sporting sponsorship dollars are going? Yes you have a visual presence, and the top execs and clients get full access to the events and have an amazing time, but to what extent is it working? While lots of marketing teams won’t look at the results of the team…

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3 ways to develop a Sponsorship Strategy for your brand

Is your brand shopping around for a sport or cause to support? It’s easy to feel like a kid in a candy store if you don’t have a sponsorship strategy. So rather than paying horrifying amounts to a brand strategy company, there are some steps you can take to help you choose the best partners…

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Interview with Matt Chew
  • sailing, elite, australian, partnership, sponsorship: Joshuadadourchant@gmail.com
  • sailing, elite, australian, partnership, sponsorship: Apr 13,2016
  • sailing, elite, australian, partnership, sponsorship: 0
Interview with Matt Chew

As the first in a series of interviews with the 33 South Racing team, Ang Farrell spoke to Matt Chew and asked him for his top tips on travel, health and competing on the world stage. AF: As someone who does a lot of travel to and from your home town of Brisbane, Australia, what…

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How to Achieve Brand Authenticity through sponsorship

With so much brand choice on and offline, consumers are starting to make brand choice based not only on the quality of the product or service, but instead, the brand’s unique story and their commitment to do what they say they will. This is called Brand Authenticity, and while it is not a new concept…

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What you don’t know about Joshua Chant, Manager of Extreme Sailing Series Team ‘33 SOUTH RACING’
  • sailing, elite, australian, partnership, sponsorship: Joshuadadourchant@gmail.com
  • sailing, elite, australian, partnership, sponsorship: Apr 01,2016
  • sailing, elite, australian, partnership, sponsorship: 0
What you don’t know about Joshua Chant, Manager of Extreme Sailing Series Team ‘33 SOUTH RACING’

Waterproof jacket shipment late arriving from Germany. Racing sails stuck in customs. Flying four team members in from other cities for training. Trying to convince the world’s biggest brands why they will benefit from being a commercial partner of the team. These are but a few of the challenges Joshua Chant faces in a typical…

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