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America’s Cup

Re-visit: Team NZL clever brand activation for Nespresso
  • sailing, elite, australian, partnership, sponsorship: 33SR
  • sailing, elite, australian, partnership, sponsorship: Jul 20,2015
  • sailing, elite, australian, partnership, sponsorship: 0

We enjoyed this one so much at the time it came out we just had to share it again. It hits on all the elements that make up the Americas Cup as well as the synergy of the partnership with Nespresso. Very Clever, enjoy!

Seriously BAR? One thing not to do with fan merchandise
  • sailing, elite, australian, partnership, sponsorship: 33SR
  • sailing, elite, australian, partnership, sponsorship: Jun 22,2015
  • sailing, elite, australian, partnership, sponsorship: 0

Ben Ainslie Racing is doing a lot of things very well. I am a huge fan of them and without any Australian team in the Americas Cup we’ll be supporting both team Team New Zealand and BAR. It was such a shame to find out today when cruising BAR’s website that one cant even purchase…

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