Sydney Harbour, Australia

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Opinion piece

Seriously BAR? One thing not to do with fan merchandise
  • sailing, elite, australian, partnership, sponsorship: 33SR
  • sailing, elite, australian, partnership, sponsorship: Jun 22,2015
  • sailing, elite, australian, partnership, sponsorship: 0

Ben Ainslie Racing is doing a lot of things very well. I am a huge fan of them and without any Australian team in the Americas Cup we’ll be supporting both team Team New Zealand and BAR. It was such a shame to find out today when cruising BAR’s website that one cant even purchase…

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Clever move for Volvo Ocean Race
  • sailing, elite, australian, partnership, sponsorship: 33SR
  • sailing, elite, australian, partnership, sponsorship: Jun 15,2015
  • sailing, elite, australian, partnership, sponsorship: 0

Have you been following the Volvo Ocean Race? It is one of our sports great races, a nine leg race around the globe, across the three great oceans and below the perilous Cape of Hope and Cape Horn. This year has seen a fantastic and dramatic edition of the great race. We’ve had mast breakages…

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Breaking News: Team Australia is out and how 33SR sees it!
  • sailing, elite, australian, partnership, sponsorship: 33SR
  • sailing, elite, australian, partnership, sponsorship: Jul 24,2014
  • sailing, elite, australian, partnership, sponsorship: 0

Over the weekend, Team Australia pulled out of the longest running sporting event: the Americas Cup! This is very sad news for Australian sailing fans of all ages and once again we are resigned to instead watching our Aussie compatriots competing for other nations’ teams. As 33SR mourns this disappointment, in our competitive world we…

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Why 33 South Racing isn’t vulnerable as Team Australia was:
  • sailing, elite, australian, partnership, sponsorship: 33SR
  • sailing, elite, australian, partnership, sponsorship: Jul 24,2014
  • sailing, elite, australian, partnership, sponsorship: 0

As the news of Team Australia’s withdrawal from what many perceive as the ‘holy grail’ of sailing competitions, I have found myself pondering the vision my colleagues and I share for our little company and how it will benefit generations of sailors to come. What is particularly unique about us is that we are 100%…

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The Commercialisation of Sailing: Opinion piece.
  • sailing, elite, australian, partnership, sponsorship: 33SR
  • sailing, elite, australian, partnership, sponsorship: Jun 04,2014
  • sailing, elite, australian, partnership, sponsorship: 0

As corporate sponsorship and international competition rises, sailing is quickly becoming one of the most commercialised sports in Australia, Europe and the Americas. While this enthusiasm has done wonders for the sport’s growth and community involvement, this trend has attracted predictable critique from sailing enthusiasts who feel that commercialisation may take away from the purity…

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