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sailing activation

How to leverage a sports sponsorship over 3 years
  • sailing, elite, australian, partnership, sponsorship: Joshuadadourchant@gmail.com
  • sailing, elite, australian, partnership, sponsorship: Jul 27,2016
  • sailing, elite, australian, partnership, sponsorship: 0

As part of  securing a commercial partnership with a sporting team, brand marketing teams must negotiate to decide which activities and sports properties should be leveraged, and when. Like any good business plan, a sponsorship activity plan should be created as an annual calendar, to make the most out of every event or potential piece…

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How to ensure there is always a winner in Commercial Sporting Partnerships
  • sailing, elite, australian, partnership, sponsorship: Joshuadadourchant@gmail.com
  • sailing, elite, australian, partnership, sponsorship: Feb 25,2016
  • sailing, elite, australian, partnership, sponsorship: 0

When it comes to sport, there has to be one winner and one loser, but when it comes to being the sponsor of a sporting team, it is possible to have a successful outcome irrespective of whether they win or lose. Why? Thanks to a few things that always occur in professional sport, that brands…

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The key to a successful Sport Sponsorship Activation? Understand Consumer Expectations.
  • sailing, elite, australian, partnership, sponsorship: Joshuadadourchant@gmail.com
  • sailing, elite, australian, partnership, sponsorship: Oct 13,2015
  • sailing, elite, australian, partnership, sponsorship: 0

It’s one thing to secure a sought-after sponsorship deal with a high profile team. If you have, well done! But before you decide how to leverage your new partnership, it’s worth doing a bit (ok, a lot) of homework to understand your consumers’ expectations. Once you know what your consumers want from your product or…

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Brand activations so good you’ll wish you were there!
  • sailing, elite, australian, partnership, sponsorship: Joshuadadourchant@gmail.com
  • sailing, elite, australian, partnership, sponsorship: Oct 02,2015
  • sailing, elite, australian, partnership, sponsorship: 0

What’s they key to a successful advertising campaign? Brand recall. This means the consumer’s ability to remember something about the ad they saw or experience they had, and be able to relate it to the correct brand. Ideally they will then become a fan of the brand or purchase something from you. So before you…

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Stena Match Cup giveaway.
  • sailing, elite, australian, partnership, sponsorship: 33SR
  • sailing, elite, australian, partnership, sponsorship: Aug 24,2015
  • sailing, elite, australian, partnership, sponsorship: 0

Sweden’s Stena Match Cup is a huge event on both the World Match Racing Tour and for the locals of Maarstran, Sweeden. each year the shoreline is packed with sailing and sporting fans as well as friends and family out for a day, looking for something different and exciting to watch. This year they ran…

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When VOR and kitesurfing come together.
  • sailing, elite, australian, partnership, sponsorship: 33SR
  • sailing, elite, australian, partnership, sponsorship: Aug 17,2015
  • sailing, elite, australian, partnership, sponsorship: 0

This is another recent PR stunt by the winners of the 2015 Volvo Ocean Race, Abu Dhabi Ocean Racing. It generates a bit of interest from sailing and kitesurfing fans and is quite a cool little stunt. Could they have done more with this? Probably, but still it makes for a nice start to a…

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Another PR stunt by Alex Thompson Racing
  • sailing, elite, australian, partnership, sponsorship: 33SR
  • sailing, elite, australian, partnership, sponsorship: Aug 10,2015
  • sailing, elite, australian, partnership, sponsorship: 0

This one is the original and with 2.5m views on youtube it was successful. Once again I don’t know how many suit sales this translated into for Hugo Boss but as you can tell from the comments section it generated a lot of interest in the team and the sport from non sailing fans. The…

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Alex Thompson Mast walk: behind the scenes.
  • sailing, elite, australian, partnership, sponsorship: 33SR
  • sailing, elite, australian, partnership, sponsorship: Aug 03,2015
  • sailing, elite, australian, partnership, sponsorship: 0

Last week we shared with you Alex Thompson Racing’s Mast walk stunt. This week we have the behind the scene video.   This is a good way to create extra content from the one PR stunt.

Alex Thompson Racing: Mast Walk
  • sailing, elite, australian, partnership, sponsorship: 33SR
  • sailing, elite, australian, partnership, sponsorship: Jul 27,2015
  • sailing, elite, australian, partnership, sponsorship: 0

A great PR stunt by Alex Thompson Racing, 1.8m views, not bad…they even managed to highlight a few product features from Hugo Boss’s new suit range. I don’t know how this translated into suit sales for Hugo Boss, but sailing fans loved this one!

Team Brunell recruitment drive
  • sailing, elite, australian, partnership, sponsorship: 33SR
  • sailing, elite, australian, partnership, sponsorship: Jul 27,2015
  • sailing, elite, australian, partnership, sponsorship: 0

You don’t see this much in sponsorship no matter what the sport but this is a very clever bit of activation by Team Brunell. In one of their team newsletters they included the below recruitment advert. What is so clever about this one is that it is highly targeted. This ad was seen by those that currently…

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